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Does RaSof Really Help You Rank Better?

8 January, 2008 (11:35) | Search Engines, Tools | By: Nick Dalton

I didn’t get any questions over the weekend to answer, so I’m going to address the elephant in the room: Does RaSof really help you rank better? In a world full of bad SEO advice, is RaSof just another product based on hearsay and witchcraft?

James Brausch often points out the fact that he ranks very well for the competitive phrase “internet business”, and he credits that achievement to RaSof. This blog is not nearly as well known as and it doesn’t have close to as many backlinks, so I figured this would be a really good case study of the power of just on-page ranking factors. Before writing this post, the RaSof score for the home page of this blog is 1,274 for the infamous keywords “internet business”. If you have rApogee you can quickly check the scores for the top ranking sites for this phrase. You will find that 1,274 is a very high score.

So this site has very few incoming links, it doesn’t have any of the keywords “internet business” in the URL, but the home page is optimized with RaSof. What did I achieve with this? I’m on the second page of Google for this very competitive search:

internet business Google page 2 ranking

And I’m on the first page of Google in the Philippines and Nigeria… There may be more good rankings out there, but I don’t go around looking for them. I have noticed all these stats just by monitoring my web analytics. Google is already sending me lots of free traffic and I can tell that it’s because of my natural ranking for “internet business”. Keep in mind that a good search engine ranking is pointless in itself. Your goal is to get traffic.

James Brausch received 1,636 free visitors from Google in November, mostly due to his first page ranking for “internet business”. How much would 1,636 new visitors to your web site each month be worth to you? If you had to get these visitors using Google AdWord you would have to pay at least $0.41 per click for an ad on the first page of the search results for “internet business”.

Obviously you can use rApogee and RaSof to optimize your web pages for any keywords. You are likely to have even faster success with keywords that are less competitive. I choose “internet business” for this experiment because it seems more worthwhile than coolest guy on the planet, and it is also happens to be the topic of this blog.

If you are new to this blog you may be confused by the references to rApogee and RaSof. Basically rApogee is a product that helps you use RaSof. Here’s what one of my readers who just started using rApogee has to say:

Thanks for rApogee. It makes using RaSof so much easier. I used it yesterday and got my score over 1400 and there are still a few tweaks I could make to get it even higher.

Checkout Aaron’s blog about online business. With a score of 1,400 I expect that we’ll see him rocket up the rankings for those keywords very soon.

Note: By the time you read this blog entry, my rankings in Google will most likely have changed. Writing about your ranking and especially explaining what you did to achieve it usually has a detrimental effect on your ranking. Using these simple tools everyone will be gunning for a top listing for “internet business”.

There is also a fourth ranking factor at work here. One I haven’t written about yet. But more about that next week.

If you found this blog post useful please link to it from your blog. That will give me a little boost in the off-page ranking factors. Thanks!

PS. Get a free copy of rApogee. I have decided to extend the Holiday Season to January 25, 2008. If you have not yet picked up your rApogee Christmas gift (and if you did receive something in your stocking from James Brausch) then go here.


Comment from Aaron Anderson
Time: January 8, 2008, 17:23

Thanks for the mention Nick!

Comment from Ryan Healy
Time: January 9, 2008, 12:59

Impressive results, Nick. You also made the P.P.P.S. on one of James Brausch’s posts yesterday. :-)

I just signed up for your rApogee offer since I will be optimizing my new blog over the next month. Thanks!

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