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How to track, test and tweak everything on your web site

21 September, 2007 (15:20) | Testing | By: Nick Dalton

Half the time and money you spend on driving traffic to your web site is wasted. Do you know which half?

Regardless if your web site is for fun or profit you probably want to keep improving it in some way: more readers, sell more products, increase conversion rates, etc. To accomplish this – other than by dumb luck – you need to constantly track, test and tweak every aspect of your site.

I’m writing a series of blog posts on this theme starting with simple topics like using a web analytics program to track referrers and keywords that bring traffic to your site. More advanced topics will include:

  • How to setup and track outbound links from your site.
  • How to setup split testing and multivariate testing, and know the difference.
  • How to track the number of people who signup to your mailing list or RSS feed.
  • How to track keywords and referrer information all the way to sales through an affiliate network like ClickBank or Commission Junction
  • How to track the effectiveness of your article marketing.

What are you struggling with in terms of tracking and testing? What would you like to learn more about?

Even if you can’t think of any new topics, please vote for one of the above so that I know what to cover in depth and what topics there is little interest in.

Please post your questions as a comment or trackback below. No questions are too simple or too trivial, but please keep them on topic.

And don’t forget to bookmark this site and come back to read the entire article series. Or better yet subscribe to the RSS feed using the link at the top right corner of this page, or if you prefer email notifications, just fill out the small form to the right.

Update: Read the first installment now – How to install a web analytics tool the right way

Comments

Comment from Big Brain Support
Time: September 21, 2007, 21:42

The advanced topics look very interesting. I am just starting up my own website to extend my computer support business online, and this is just the kind of stuff I need to be reading! Looking forward to the articles.

Comment from Rod
Time: September 23, 2007, 20:24

Nick,

Need to end this year the right way. New to this arena (Internet Marketing), and willing to learn (via step by step video).

All of what you posted here is what I need to learn to get a grip with Internet Marketing:

How to setup and track outbound links from your site.
How to setup split testing and multivariate testing, and know the difference.
How to track the number of people who signup to your mailing list or RSS feed.
How to track keywords and referrer information all the way to sales through an affiliate network like ClickBank or Commission Junction
How to track the effectiveness of your article marketing.

I want to learn how to become a productive, highly-paid affiliate/internet marketer.

Thank you for your time.

PEACE,

The “R”

Comment from Terry Dean
Time: September 24, 2007, 04:40

I can tell you from experience Nick that all the subjects you have listed are extremely popular subjects. One you didn’t mention was covering how to track traffic through a blog all the way to a sale. I know that would be popular. Of the subjects you did list, I’d bet “track keywords and referrer information all the way to sales through an affiliate network like ClickBank or Commission Junction” would end up being a popular subject.

By the way, you have some great articles you’ve been posting!

Comment from Eric
Time: September 28, 2007, 14:28

Hi Nick,

I’d be very interested in how to set up multivariate tests.

Thanks,
Eric

Comment from Elizabeth
Time: January 13, 2009, 09:44

Hallo,
Those are all great topics!

The one that interests me most are:
How to track keywords and referrer information all the way to sales through an affiliate network like ClickBank or Commission Junction
and
How to track the effectiveness of your article marketing.

Thanks,
Liz

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