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Who’s got time to learn how to fish?

6 September, 2007 (06:32) | General, Life, Tools | By: Nick Dalton

Mike Filsaime has a thought provoking post today titled “Fish, Poles, Boxes, and Buttons…” where he argues that people do not want to learn how to fish, rather they want to push a button and get instant results. While I think this is a sad trend, it is a reflection of today’s society of instant gratification and short attention spans.

If I accept the fact that I cannot change society as a whole, how can I adapt my own products to this reality?

Most of my products are software tools so they fall in the “poles” category: My Article Tracker, My Ranking Tracker, rApogee and Unique Article Publisher. rApogee stands out from the group since it requires a service from a separate provider which costs $1000 per month. So my customers for rApogee are already very committed and thus my refund rate is very low.

These software tools were developed to automate work that would otherwise have to be done manually. But work is still required. If you are looking for a push button solution for your article marketing then I highly recommend the Content Spooling Network; articles are written and submitted for you automagically.

The Digital Security Report is an ebook and a series of videos that show you how to protect your digital products from free downloads. Definitely falls in the “fish” category. However there is an upsell where I offer to perform a security audit of your web site. It is expensive so it attracts people who do not have the time to learn how to do it themselves. I would categorize this as a solution in a box. It’s not quite a button since the web site owner still has to implement the suggestions in the security audit. Offering the implementation as a service would be possible too, but it would require that I be granted access to servers and the authority to make changes. So far I have not seen a lot of demand for this, but if this is a service you would buy, please let me know.

I am currently developing a line of professional WordPress plugins. More “tools/poles”… An easy way to make this a solution in a box would be to bundle the plugins with WordPress. One install and everything is configured and ready to go. Add a couple of optimized templates/themes and the best plugins preconfigred, and it’s definitely a box. Taking the last step to a “push button” offering is certainly doable too. Register domain names and add hosting just like Mike and Ray did for their 1,000 sites that sold out in a day. There will be some added logistics for transferring domains and hosting, but since this will be a premium offering the price should be able to support it.

Thanks for the ideas Mike!

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