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Glyphius 2007 – Review and Comparison

15 February, 2007 (11:42) | Copywriting, Reviews | By: Nick Dalton

I finally received my copy of Glyphius 2007 today. There is a definite drawback of physical products that have to be shipped when you’re used to the instant gratification of downloadable products.

The user interface of Glyphius 2007 is identical to Glyphius 2.0; the only difference is in the data. So let’s examine how big the differences are.

First here are some well known positive power words:

Word Glyphius 2.0 Glyphius 2007
compares 275 198
compare 261 198
dramatically 201 135
prices 173 101
guaranteed 147 71
price 142 84
software 140 121
guarantee 127 51
area 126 93
discover 118 66
online 118 95
completely 103 53
one-click 102 28
more 102 73
direct 97 51
order 95 68
discount 92 55
check 81 26
local 79 59
stop 65 15
cash 62 36
awesome 50 36

Analysis: All these positive words have a decreased score in 2007, some quite a dramatic decrease. Glyphius staples such as guarantee, guaranteed and discover have each lost over 70 points. I wonder if Glyphius is registering an effect caused by Glyphius itself: 2006 was the first year that Glyphius was in widespread use. Many marketers used it to improve their sales copy using well known positive words. Some of these marketers were undoubtedly not successful with their products or promotions. This would be picked up in the 2006 data and cause the scores to decrease.

And then some negative words:

Word Glyphius 2.0 Glyphius 2007
downside -157 -172
confidence -120 -105
video -109 -123
evidence -109 -120
download -99 -106
excuse -90 -75
decide -85 -97
idea -82 -102
now -81 -70
useful -79 -75
exclusive -76 -83
aside -75 -109
focus -74 -62
music -52 -80
free -31 -27

Analysis: No major changes here. I find it a bit surprising that video is even more negative in 2007. With all the Web 2.0 and year of the video hype going on, I though the word video would have a more positive score. Or maybe that’s exactly why…

Since Glyphius really scores tokens which are generally smaller than words, then just comparing scores for lists of words will not tell the full story. So let’s compare some headlines. These are the current winning headlines from James Brausch’s Copywriting Champion of the World contest:

Mathematically Validate Salesletters Using One-Click Statistical Software That Compares The Copy With Historically Profitable Ads… Guaranteed!
Glyphius 2.0 score: 664
Glyphius 2007 score: 506

Magic Software Scores Your Copywriting For Profitability By Comparing It To 1,000’s of Profitable Ads… Results 100% Guaranteed!
Glyphius 2.0 score: 651
Glyphius 2007 score: 562

“My Jaw Dropped When I Realized the Freakin’ Point and Click Copywriting Software Just Increased My Sales by 893%!” – Bobby Griggs, satisfied client of Glyphius
Glyphius 2.0 score: 355
Glyphius 2007 score: 200

Breakthrough Software Challenges Hopeful Marketers to Explore Overlooked Writing Talents in only 3 simple hours instead of 3 miserable weeks.
Glyphius 2.0 score: 581
Glyphius 2007 score: 454

Discover The Freaking Awesome Copywriting Software That Can Dramatically Boost Cash Flow By 301.21% Or More… Completely Guaranteed!
Glyphius 2.0 score: 1001
Glyphius 2007 score: 843

CAN A COMPUTER BEAT A COPYWRITER? “Impossible!” Said One of the World’s Top Copywriters Until He Got His Butt Whipped By An Uncanny New Software Program Called “Glyphius!”
Glyphius 2.0 score: 384
Glyphius 2007 score: 276

Analysis: The scores for Glyphius 2007 are overall lower, but only in one case does the order of the results change between 2.0 and 2007.

To complete the analysis here are the 100 most common words in English. These 100 words make up about 50% of all written material in English.

Word Glyphius 2.0 Glyphius 2007
the 1 -13
be 1 1
to 1 -11
of -3 23
and 0 -7
a 8 0
in 40 29
that 22 0
have 26 14
I 12 0
it 2 -20
for 37 38
not -39 -50
on 13 12
with -17 -31
he 3 -1
as 13 -9
you -11 -6
do -32 -34
at 7 -11
this 28 -12
but 10 0
his 37 7
by 8 8
from 43 42
they 6 -8
we -12 0
say 22 0
her 27 -1
she 17 -1
or 77 50
an 10 3
will 36 26
my -5 -7
one 31 30
all 50 32
would 0 0
there 26 -12
their 34 -16
what 34 24
so 22 6
up 57 33
out 4 -8
if -18 -2
about -2 -22
who -12 -6
get 31 -14
which -6 -10
go 41 4
me 26 24
when -34 -25
make 72 11
can 61 54
like 74 1
time 78 54
no -36 -37
just -32 -55
him 8 -10
know -45 -85
take 77 8
people 36 0
into 38 15
year 26 -6
your -15 -27
good 47 10
some 53 35
could 12 0
them -35 -51
see 14 0
other 19 -21
than 36 15
then -22 -35
now -81 -70
look 73 10
only 20 9
come 81 75
its 12 -24
over 43 17
think 77 1
also 40 6
back 62 3
after 14 0
use -61 -75
two -5 -5
how -20 -14
our 11 -15
work 110 44
first 31 -1
well 17 19
way 6 10
even -42 -41
new -20 -7
want -1 -6
because -9 -31
any -9 -16
these 15 -13
give 33 -14
day -7 -15
most 18 -10
us -48 -62

21 of the top 100 words had their score changed by 30 points or more. Interestingly their scores all decreased. Overall only 13 words had their score increase with Glyphius 2007. Analysis: Avoid common words in 2007?!

The source of these lists of common words is Wikipedia.

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