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How To Create A Real Internet Business

23 January, 2008 (13:48) | Business, Reviews | By: Nick Dalton

Do you have an Internet business selling information products? The January 2008 edition of the Terry Dean Monthly Mentor Club teaches you how to create a plan to go from selling single information products to creating a real BUSINESS.

Remember: A business is a profitable system that works without you.

To get where you want to go you need a plan. Not a complicated fifty page document that takes months to write. Just a single page business plan that crystallizes your offerings and keeps you on track towards your goals. One of the few business planning books that Terry recommends reading is: The One Page Business Plan by Jim Horan.

Finding your audience

Spending a lot of time and money on creating an information product that nobody wants to buy is very frustrating. Believe me; been there, done that. You need to identify a market where people have a problem, they know they have a problem and they are willing to spend money solving it.

For this I highly recommend Virtually FoolProof Method of Choosing Slam Dunk Markets. It’s only $10. A small price to pay for avoiding going too far down a dead-end path.

Develop your core message

The Internet business marketplace is becoming increasingly competitive. Why should anyone listen to you? Why should they give their hard earned money to you?

Take a closer look at the blogs that you read most often. Does the author have a distinct personality that comes through in the writing? Strong opinions about something? A good background story? You might even call it a brand.

Any “me too” message is not going to get you very far.

Develop your product base

Have you already developed your first information product? Congratulations! That’s a great start, and it puts you ahead of 99% of the wannabes. But one product is not an Internet business.

Here are the four different types products and price-levels that Terry recommends every information business should have:

  1. Entry Products
  2. Bread-And-Butter Income
  3. High Ticket Items
  4. Continuity Income

Analyze high-profile marketers

The newsletter finished with an analysis of four well known Internet businesses, breaking down their brands, products and offerings into the categories described above.

  • Dan Kennedy
  • Ron Legrand
  • Jimmy Brown
  • Stephen Snyder

The verdict

As usual Terry delivers great, actionable content. The key here is action. Information without action is worthless. If you take action and answer all 17 questions in the newsletter, you will be well on your way to creating a real Internet business.

This month’s newsletter felt a little scattered. The information is there, but I had to read it a couple of times to put it together and create my own action plan.

Instant gratification

Typically monthly newsletters like this are only delivered as a physical product. Starting this month Terry is experimenting with digital delivery in addition to mailing you the newsletter. When you sign up now, you get the instant gratification of being able to download the January newsletter immediately. But back issues will still not be available. So if you want the information on how to create a real Internet BUSINESS, then you need to go to now.


Comment from Noel Ferguson
Time: January 23, 2008, 18:29

Hi – I went through to Terry’s sales page and then went on to order the product – which I am obviously very interested in reading. But I was disturbed to note that the PayPal entry page was not secured – i.e. not https. I am trying to see how I can get the product via a normal secure PayPal entry page. Just thought you should know.

Comment from Nick Dalton
Time: January 24, 2008, 16:44

Noel – Thanks for pointing that out. I was using a tracking link that displayed Terry’s sales page in a frame. So even though the PayPal page was secure and shown in https your browser didn’t indicate that because of the frame.
I’ve fixed the links now.

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