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Review: Search Engine Myths Exposed

10 January, 2008 (10:35) | Reviews, Search Engines | By: Nick Dalton

Search Engine Myths ExposedJonathan Leger released his free report Search Engine Myths Exposed yesterday. Here are the “myths” that are exposed:

  1. Google Knows All and Sees All
  2. Google Will Not Rank Duplicate Content
  3. You Must Get Links From Related Subject Sites to Rank
  4. Your Site Must Focus On One Subject To Rank
  5. High PageRank Means Good Rankings
  6. To Maintain Good Rankings, You Must Add New Content
  7. The Biggest Myth: Ranking in Google is Hard

I didn’t realize that these were still considered myths or that there was any controversy surrounding them. But given all the FUD surrounding search engine optimization, somebody needs to set the record straight. And Jonathan Leger does a pretty good job at it.


There are a couple of things that I take issue with, mostly related to simplifications.

  • Google is an algorithm. The algorithm was created by people. Therefore Google is not a Deity that sees all and knows all. Ok…
  • The duplicate content discussion is interesting. But instead of proving that duplicate content does show up in search results, it would be far more useful to understand how duplicate content affects the value of incoming links. This is something that all article marketers are subject to each time they submit an article for syndication.
  • The only on-page ranking factor that is mentioned is the title tag. As a user of rApogee and RaSof you know that the title tag is very important, but there are close to 1,500 on-page ranking factors that you can use to your advantage.
  • The over-emphasis on links. Especially links from a specific service.

Sales Pitch

Since there never is such a thing as a free lunch, this report builds into a sales pitch for Jonathan Leger’s service. Install some PHP on your site and you will automatically participate in 3-way link building, i.e. your site links to B, B links to C, and C links back to you. According to Jonathan, these links are much more valuable in Google’s eyes than when you link to site B and they link back to you.

Side Note

One of my favorite blogs High Scalability – Building bigger, faster, more reliable websites recently had a post about the Google Architecture. In this rather technical article Google’s MapReduce programming model is explained. With a few lines of MapReduce code junior Google engineers can easily query the massive amounts of data that Google collects. Figuring out 3-way linking schemes should be trivial and I’d be surprised if that’s not already done in any of the over 6,000 existing MapReduce applications. So Jonathan Leger’s Myth #1 that Google knows all and sees all may still be false, but I think they’re getting pretty close.

The Verdict

Sales pitch aside, the report does contain good information. Overall, it’s definitely worth reading. I haven’t tried the 3-way links service, so I cannot comment on that.

Hurry, download now…

No doubt you have received a flurry of emails urging you to download this report. The reason is that Jonathan Leger is paying $0.25 per referred download. So full disclosure: I will receive $0.25 if you use my link to download this report. And yes, I have my retirement all planned out. ;-)

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