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Month: February, 2007

Thank You!

21 February, 2007 (10:12) | Life, Tools | By: Nick Dalton

Thank you for the link James! Yes I am probably a little bit nuts, but as you point out I already had developed the spreadsheet for my own use. Not to get me to take action, but to help me be more productive with RaSof. I found myself scrolling, scrolling and flipping back and forth between RaSof and Ranking Factors. Now all the information is there right at my fingertips. And yes it’s nicely organized and in color. :-)

Taking the extra step to create a product out of my spreadsheet, record a few videos and put up this web site took a couple of hours, but it provided a very nice ROI. Thank you to all my new customers who have purchased rApogee!

If you have any questions about rApogee before you purchase, please ask them in a comment to this blog entry.

What is the difference between on-page and off-page ranking factors?

19 February, 2007 (11:53) | Search Engines | By: Nick Dalton

On-page ranking factors are, as the name implies, limited to what you see on the web page itself (the HTML). Examples are: does your keyword appear in the page title, in an H1 headline, what is the keyword density for the whole page or sections of the page, what is the total length of the page.

There are dozens of software programs that will compute on-page statistics. Most SEOs will use such a program and then apply their experience, magic or crystal ball to come up with recommended changes that they expect will improve the ranking for your page. RaSof is the only software that I’m aware of that uses real statistical data to score on-page ranking factors. (If you know of any others please leave a comment here. I’d love to do a review.)

The best part of on-page ranking factors is that you are in full control over them. Make a change, wait for the search engine to pick up the change and see your page ranking change. You can make random changes or changes based on the latest fads in SEO forums and see what happens. Just like a monkey randomly hitting keys on a typewriter will eventually write Hamlet, you will eventually hit upon the right combination of on-page ranking factors. I would of course recommend the rApogee / RaSof combination instead.

One of the off-page ranking factors that many people do not consider is the complete URL of the page: the domain name, any directory names, the page name, the page name extension. Since the URL is something you do not want to change after you’ve launched your web site or written your blog entry, this requires some upfront planning. Nemeas is a tool that will help you with this.

Links is the off-page ranking factor that most people pay attention to. I’m still looking for a good tool that will evaluate links in a way that is similar to what search engines do. Until I find one (or write one) here’s a simple way to at least get a quantitive measure:

  • Google and MSN – Enter “link:” before your web page in the search box, e.g. link:www.theinquirer.net
  • Yahoo – Use the same “link:” syntax as above. This will take you to Yahoo Search Site Explorer and show the results there.

Which of the three types of ranking factors should you pay attention to? Of course the answer is all three. But which one is most important? According to James Brausch who compiled the ranking factors data, it varies slightly by search engine. On average it roughly breaks down this way:

  • On-page factors – 40%
  • URL factors – 20%
  • Link factors – 40%

Can rApogee help you with RaSof?

15 February, 2007 (16:35) | Search Engines, Tools | By: Nick Dalton

James Brausch writes: RaSof Price Too Low?

This blog post is both a lesson about pricing… and a warning that one of my most popular services will have it’s priced increased by 10 times at noon tomorrow.
[...]
The current price is only $100/month. That price is drawing in tons of very poor customers. The refund request rate is once again at 75%. That service doesn’t even offer a guarantee. There have been four denial of service attacks against the web-site. It’s not a good thing.

I’m writing this blog entry so you recognize the problem when you have it with one of your own products. Many would be tempted to simply withdraw the product from the market. It seems obvious that customers are not happy with it. That’s not the case. I’ve seen this before and I’ll probably see it again. If I’m wrong this time, I’ll post here and give an update… but I’m almost certain this is simply a case of pricing the product too low.

In the spirit of unabashed self-promotion I would like to invite you to take a look at rApogee – a presentation and organization companion for RaSof. I developed it for myself to help me better understand and make use of the Ranking Factors data and the results produced by RaSof. I’m making it available commercially so that others may gain the same benefits as well.

Please note that rApogee does not include RaSof or any Ranking Factors data. You have to purchase the RaSof service directly from James Brausch. (Do it before noon tomorrow!)

Glyphius 2007 – Review and Comparison

15 February, 2007 (11:42) | Copywriting, Reviews | By: Nick Dalton

I finally received my copy of Glyphius 2007 today. There is a definite drawback of physical products that have to be shipped when you’re used to the instant gratification of downloadable products.

The user interface of Glyphius 2007 is identical to Glyphius 2.0; the only difference is in the data. So let’s examine how big the differences are.

First here are some well known positive power words:

Word Glyphius 2.0 Glyphius 2007
compares 275 198
compare 261 198
dramatically 201 135
prices 173 101
guaranteed 147 71
price 142 84
software 140 121
guarantee 127 51
area 126 93
discover 118 66
online 118 95
completely 103 53
one-click 102 28
more 102 73
direct 97 51
order 95 68
discount 92 55
check 81 26
local 79 59
stop 65 15
cash 62 36
awesome 50 36

Analysis: All these positive words have a decreased score in 2007, some quite a dramatic decrease. Glyphius staples such as guarantee, guaranteed and discover have each lost over 70 points. I wonder if Glyphius is registering an effect caused by Glyphius itself: 2006 was the first year that Glyphius was in widespread use. Many marketers used it to improve their sales copy using well known positive words. Some of these marketers were undoubtedly not successful with their products or promotions. This would be picked up in the 2006 data and cause the scores to decrease.

And then some negative words:

Word Glyphius 2.0 Glyphius 2007
downside -157 -172
confidence -120 -105
video -109 -123
evidence -109 -120
download -99 -106
excuse -90 -75
decide -85 -97
idea -82 -102
now -81 -70
useful -79 -75
exclusive -76 -83
aside -75 -109
focus -74 -62
music -52 -80
free -31 -27

Analysis: No major changes here. I find it a bit surprising that video is even more negative in 2007. With all the Web 2.0 and year of the video hype going on, I though the word video would have a more positive score. Or maybe that’s exactly why…

Since Glyphius really scores tokens which are generally smaller than words, then just comparing scores for lists of words will not tell the full story. So let’s compare some headlines. These are the current winning headlines from James Brausch’s Copywriting Champion of the World contest:

Mathematically Validate Salesletters Using One-Click Statistical Software That Compares The Copy With Historically Profitable Ads… Guaranteed!
Glyphius 2.0 score: 664
Glyphius 2007 score: 506

Magic Software Scores Your Copywriting For Profitability By Comparing It To 1,000’s of Profitable Ads… Results 100% Guaranteed!
Glyphius 2.0 score: 651
Glyphius 2007 score: 562

“My Jaw Dropped When I Realized the Freakin’ Point and Click Copywriting Software Just Increased My Sales by 893%!” – Bobby Griggs, satisfied client of Glyphius
Glyphius 2.0 score: 355
Glyphius 2007 score: 200

Breakthrough Software Challenges Hopeful Marketers to Explore Overlooked Writing Talents in only 3 simple hours instead of 3 miserable weeks.
Glyphius 2.0 score: 581
Glyphius 2007 score: 454

Discover The Freaking Awesome Copywriting Software That Can Dramatically Boost Cash Flow By 301.21% Or More… Completely Guaranteed!
Glyphius 2.0 score: 1001
Glyphius 2007 score: 843

CAN A COMPUTER BEAT A COPYWRITER? “Impossible!” Said One of the World’s Top Copywriters Until He Got His Butt Whipped By An Uncanny New Software Program Called “Glyphius!”
Glyphius 2.0 score: 384
Glyphius 2007 score: 276

Analysis: The scores for Glyphius 2007 are overall lower, but only in one case does the order of the results change between 2.0 and 2007.

To complete the analysis here are the 100 most common words in English. These 100 words make up about 50% of all written material in English.

Word Glyphius 2.0 Glyphius 2007
the 1 -13
be 1 1
to 1 -11
of -3 23
and 0 -7
a 8 0
in 40 29
that 22 0
have 26 14
I 12 0
it 2 -20
for 37 38
not -39 -50
on 13 12
with -17 -31
he 3 -1
as 13 -9
you -11 -6
do -32 -34
at 7 -11
this 28 -12
but 10 0
his 37 7
by 8 8
from 43 42
they 6 -8
we -12 0
say 22 0
her 27 -1
she 17 -1
or 77 50
an 10 3
will 36 26
my -5 -7
one 31 30
all 50 32
would 0 0
there 26 -12
their 34 -16
what 34 24
so 22 6
up 57 33
out 4 -8
if -18 -2
about -2 -22
who -12 -6
get 31 -14
which -6 -10
go 41 4
me 26 24
when -34 -25
make 72 11
can 61 54
like 74 1
time 78 54
no -36 -37
just -32 -55
him 8 -10
know -45 -85
take 77 8
people 36 0
into 38 15
year 26 -6
your -15 -27
good 47 10
some 53 35
could 12 0
them -35 -51
see 14 0
other 19 -21
than 36 15
then -22 -35
now -81 -70
look 73 10
only 20 9
come 81 75
its 12 -24
over 43 17
think 77 1
also 40 6
back 62 3
after 14 0
use -61 -75
two -5 -5
how -20 -14
our 11 -15
work 110 44
first 31 -1
well 17 19
way 6 10
even -42 -41
new -20 -7
want -1 -6
because -9 -31
any -9 -16
these 15 -13
give 33 -14
day -7 -15
most 18 -10
us -48 -62

21 of the top 100 words had their score changed by 30 points or more. Interestingly their scores all decreased. Overall only 13 words had their score increase with Glyphius 2007. Analysis: Avoid common words in 2007?!

The source of these lists of common words is Wikipedia.

Discover How To Present RaSof Data In A Powerful Way To Dramatically Increase Your Understanding Of The Ranking Factors Data

11 February, 2007 (17:42) | Search Engines, Tools | By: Nick Dalton

RaSof is a very powerful tool, but the 1,500 lines of raw output are somewhat daunting for users who are not very familiar with the Ranking Factors data. rApogee takes this raw output and organizes it in a way that you can easlily find sections where you need to improve, shows you which small changes will increase your score, and along the way explains each piece of data.

See the screenshot below for some of the main features of rApogee:

  1. Present the RaSof data in expandable/collapsible groups for a better overview of the data.
  2. Easily compare RaSof data for multiple URLs.
  3. Automagically compare your URLs with the top 10 search results from the selected search engine.
  4. See ranking data for other values for guidance on how to improve the RaSof score of your page.
  5. Hover over data cells to get explanations of what the data means.

rApogee Main Screen Image

Using rApogee is extremely easy. If you have ever used Microsoft Excel; you are already a power user. These two screencasts illustrate, step by step how rApogee works: video1, video2

rApogee is written in Excel and it requires that you have Excel 2000, or later. The advantage of having all your data in Excel is that you can use the full power of Excel to further analyze, organize and track your results.

In addition to Excel you also need a current subscription to James Brausch’s RaSof.

Read more about rApogee.

Glyphius 2007 just launched. Discover what has changed from 1.0 to 2.0 to 2007

1 February, 2007 (13:35) | Copywriting, Reviews | By: Nick Dalton

The original Glyphius 1.0 comes free with the Statistical Copywriting course and is no longer available as a separate product. The price for the Statistical Copywriting Course is $185. Here’s a screenshot of Glyphius 1.0:

Glyphius 1.0 Screenshot

Glyphius 2.0 is available as a standalone downloadable product for $135. Here’s a screenshot of Glyphius 2.0:

Glyphius 2.0 Screenshot

Glyphius 1.0 and 2.0 use the same database and will produce the exact same score for words and phrases you enter. The only difference is in the user interface, as you can see from the screenshots above. Notable improvements in 2.0 are:

  • The box where you enter your text to score is significantly larger.
  • A history box where you see the texts you’ve entered along with their scores.
  • A negative words box where words from your text with a negative score are shown.
  • The number of characters in the text you’ve entered is shown.

Glyphius 2007 is only available as a physical product for $185. The data has been updated for 2006, whereas 1.0 and 2.0 use data from 2005. The user interface for 2007 is presumably the same as for 2.0. When I receive my copy of Glyphius 2007 I will post a full review here.