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Category: Reviews

Audio: Jay Abraham and Rich Schefren

5 July, 2007 (09:58) | Life, Reviews | By: Nick Dalton

I just finished listening to the 85 minute recorded conversation between Jay Abraham and Rich Schefren about The Attention Age Doctrine. Jay Abraham does a great job or interpreting and crystallizing the thoughts in Rich’s report. Definitely worth 85 minutes of your attention. Download it for free here: http://www.strategicprofits.com/jayprivate/

 

The Attention Age Doctrine – Are You Paying Attention?

3 July, 2007 (14:38) | Life, Reviews | By: Nick Dalton

Rich Schefren is famous for his Internet Business Manifesto Trilogy (The Internet Business Manifesto, The Missing Chapter and The Final Chapter). Now he’s at it again with a new report: The Attention Age Doctrine. As with his previous reports it is a free download.

 

The report starts with the startling observation that 53 of the 75 or so Internet business gurus that Rich Schefren has coached have been diagnosed with ADD. This resonated with me on a personal level since my wife has ADD. Is she maybe a budding Internet business tycoon? Unfortunately the report doesn’t answer the obvious question of what is behind this statistic. Do people with ADD have a natural advantage in today’s business climate? Or are the constant interruptions leading people to distraction, and these gurus are on the leading edge of this development?

 

Then — in true ADD style — the report jumps to the main point which is that there is an amazing opportunity for entrepreneurs to quickly build profitable businesses right now. As has happed in the past when there was a major shift in the overall economy, the people who understand the shift are able to profit immensely.

 

The two key contributors to this shift are: information overload and constant interruptions.

 

In the beginning of the information age, information itself was a scarce and valuable resource. Today people are more skilled in generating information than in consuming and managing it. Just look at the blogosphere, the plethora of available ebooks, and even articles such as this one, as examples of the overabundant supply of information. Since the information is available most people feel compelled to gather more of it and “learn” more. It’s also very tempting to gather information just in case you might need it in the future. One reason for these counterproductive behaviors is that you are still in the mindset that information is scarce and valuable.

 

The more information you try to gather, the less time you will have to process each piece of data. This in turn trains your brain to an ever decreasing attention span. Which in turn is further fueled by the second key contributor to the attention age: interruptions.

 

The Attention Age Doctrine lists a number of very disturbing statistics on how bad today’s workplace has become.

 

  • Unnecessary interruptions now consume about 28% of the average knowledge worker’s day.

  • Each studied knowledge worker spent only 11 minutes on any given project before being interrupted.

  • It takes on average 25 minutes to return to the original task.

  • 40% of the time you wander off in a new direction when the interruption ends.

  • People who switch between different types of task lose 20-40% of their efficiency.

 

You need to reclaim your independence. Your ability to be an incredibly successful entrepreneur will multiply when you overcome [these] new hurdle[s].” In my opinion this is the key phrase in the entire report. And given Schefren’s background in hypnosis this is where I think he’s going. Teaching you how to personally cope with the constant interruptions and how to be successful in the new attention age.

 

Only the first segment of the Attention Age Doctrine has been released. It ends with a nice segue to a promotion for an upcoming seminar. (There really is no such thing as a free lunch…) The first part of the report does an excellent job of defining the problem and raises some very intriguing questions. Presumably the answers and the promised step-by-step recommendations will be revealed at the seminar and in future installments of the report.

 

Glyphius 2007 – Review and Comparison

15 February, 2007 (11:42) | Copywriting, Reviews | By: Nick Dalton

I finally received my copy of Glyphius 2007 today. There is a definite drawback of physical products that have to be shipped when you’re used to the instant gratification of downloadable products.

The user interface of Glyphius 2007 is identical to Glyphius 2.0; the only difference is in the data. So let’s examine how big the differences are.

First here are some well known positive power words:

Word Glyphius 2.0 Glyphius 2007
compares 275 198
compare 261 198
dramatically 201 135
prices 173 101
guaranteed 147 71
price 142 84
software 140 121
guarantee 127 51
area 126 93
discover 118 66
online 118 95
completely 103 53
one-click 102 28
more 102 73
direct 97 51
order 95 68
discount 92 55
check 81 26
local 79 59
stop 65 15
cash 62 36
awesome 50 36

Analysis: All these positive words have a decreased score in 2007, some quite a dramatic decrease. Glyphius staples such as guarantee, guaranteed and discover have each lost over 70 points. I wonder if Glyphius is registering an effect caused by Glyphius itself: 2006 was the first year that Glyphius was in widespread use. Many marketers used it to improve their sales copy using well known positive words. Some of these marketers were undoubtedly not successful with their products or promotions. This would be picked up in the 2006 data and cause the scores to decrease.

And then some negative words:

Word Glyphius 2.0 Glyphius 2007
downside -157 -172
confidence -120 -105
video -109 -123
evidence -109 -120
download -99 -106
excuse -90 -75
decide -85 -97
idea -82 -102
now -81 -70
useful -79 -75
exclusive -76 -83
aside -75 -109
focus -74 -62
music -52 -80
free -31 -27

Analysis: No major changes here. I find it a bit surprising that video is even more negative in 2007. With all the Web 2.0 and year of the video hype going on, I though the word video would have a more positive score. Or maybe that’s exactly why…

Since Glyphius really scores tokens which are generally smaller than words, then just comparing scores for lists of words will not tell the full story. So let’s compare some headlines. These are the current winning headlines from James Brausch’s Copywriting Champion of the World contest:

Mathematically Validate Salesletters Using One-Click Statistical Software That Compares The Copy With Historically Profitable Ads… Guaranteed!
Glyphius 2.0 score: 664
Glyphius 2007 score: 506

Magic Software Scores Your Copywriting For Profitability By Comparing It To 1,000’s of Profitable Ads… Results 100% Guaranteed!
Glyphius 2.0 score: 651
Glyphius 2007 score: 562

“My Jaw Dropped When I Realized the Freakin’ Point and Click Copywriting Software Just Increased My Sales by 893%!” – Bobby Griggs, satisfied client of Glyphius
Glyphius 2.0 score: 355
Glyphius 2007 score: 200

Breakthrough Software Challenges Hopeful Marketers to Explore Overlooked Writing Talents in only 3 simple hours instead of 3 miserable weeks.
Glyphius 2.0 score: 581
Glyphius 2007 score: 454

Discover The Freaking Awesome Copywriting Software That Can Dramatically Boost Cash Flow By 301.21% Or More… Completely Guaranteed!
Glyphius 2.0 score: 1001
Glyphius 2007 score: 843

CAN A COMPUTER BEAT A COPYWRITER? “Impossible!” Said One of the World’s Top Copywriters Until He Got His Butt Whipped By An Uncanny New Software Program Called “Glyphius!”
Glyphius 2.0 score: 384
Glyphius 2007 score: 276

Analysis: The scores for Glyphius 2007 are overall lower, but only in one case does the order of the results change between 2.0 and 2007.

To complete the analysis here are the 100 most common words in English. These 100 words make up about 50% of all written material in English.

Word Glyphius 2.0 Glyphius 2007
the 1 -13
be 1 1
to 1 -11
of -3 23
and 0 -7
a 8 0
in 40 29
that 22 0
have 26 14
I 12 0
it 2 -20
for 37 38
not -39 -50
on 13 12
with -17 -31
he 3 -1
as 13 -9
you -11 -6
do -32 -34
at 7 -11
this 28 -12
but 10 0
his 37 7
by 8 8
from 43 42
they 6 -8
we -12 0
say 22 0
her 27 -1
she 17 -1
or 77 50
an 10 3
will 36 26
my -5 -7
one 31 30
all 50 32
would 0 0
there 26 -12
their 34 -16
what 34 24
so 22 6
up 57 33
out 4 -8
if -18 -2
about -2 -22
who -12 -6
get 31 -14
which -6 -10
go 41 4
me 26 24
when -34 -25
make 72 11
can 61 54
like 74 1
time 78 54
no -36 -37
just -32 -55
him 8 -10
know -45 -85
take 77 8
people 36 0
into 38 15
year 26 -6
your -15 -27
good 47 10
some 53 35
could 12 0
them -35 -51
see 14 0
other 19 -21
than 36 15
then -22 -35
now -81 -70
look 73 10
only 20 9
come 81 75
its 12 -24
over 43 17
think 77 1
also 40 6
back 62 3
after 14 0
use -61 -75
two -5 -5
how -20 -14
our 11 -15
work 110 44
first 31 -1
well 17 19
way 6 10
even -42 -41
new -20 -7
want -1 -6
because -9 -31
any -9 -16
these 15 -13
give 33 -14
day -7 -15
most 18 -10
us -48 -62

21 of the top 100 words had their score changed by 30 points or more. Interestingly their scores all decreased. Overall only 13 words had their score increase with Glyphius 2007. Analysis: Avoid common words in 2007?!

The source of these lists of common words is Wikipedia.

Glyphius 2007 just launched. Discover what has changed from 1.0 to 2.0 to 2007

1 February, 2007 (13:35) | Copywriting, Reviews | By: Nick Dalton

The original Glyphius 1.0 comes free with the Statistical Copywriting course and is no longer available as a separate product. The price for the Statistical Copywriting Course is $185. Here’s a screenshot of Glyphius 1.0:

Glyphius 1.0 Screenshot

Glyphius 2.0 is available as a standalone downloadable product for $135. Here’s a screenshot of Glyphius 2.0:

Glyphius 2.0 Screenshot

Glyphius 1.0 and 2.0 use the same database and will produce the exact same score for words and phrases you enter. The only difference is in the user interface, as you can see from the screenshots above. Notable improvements in 2.0 are:

  • The box where you enter your text to score is significantly larger.
  • A history box where you see the texts you’ve entered along with their scores.
  • A negative words box where words from your text with a negative score are shown.
  • The number of characters in the text you’ve entered is shown.

Glyphius 2007 is only available as a physical product for $185. The data has been updated for 2006, whereas 1.0 and 2.0 use data from 2005. The user interface for 2007 is presumably the same as for 2.0. When I receive my copy of Glyphius 2007 I will post a full review here.

Review – Artemis Pro

12 November, 2006 (01:30) | Article Marketing, Reviews | By: Nick Dalton

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Overall Artemis Pro is very simple to setup and use. The user interface is not as friendly and feature rich as it could be, but it gets the job done. If you are primarily concerned about search engine rankings, the feature to submit unique articles makes the software worth checking out.

Note: There are several private label versions of Artemis Pro available at different prices. For example: Article Pro Software and Unique Article Publisher. There is also Fred Black’s Artemis Pro Pre-Processor Utility which is a separate product that simplifies the work of creating the three article variations.

 

Artemis Pro was one of the first article submission programs to tackle the duplicate content problem. Artemis Pro submits unique articles to each web site, and the theory is that search engines will not recognize them as having very similar content. All articles with very similar content do typically not show up in standard search results, and they probably do not contribute as well to your search engine ranking.

In order to create multiple unique articles you need to write three different versions of each article that you want to submit. Artemis Pro will then combine paragraphs from the three available versions to create a unique article. The math on this is that with just five paragraphs in your article plus a title, a total of 729 unique combinations can be created.

For the paragraph combining algorithm to work all three article variations need to have exactly the same number of paragraphs. Here the program is a bit finicky since it counts empty lines as paragraphs and it can sometimes take a while to figure out exactly why the number of paragraphs differ.

Artemis Pro does not have a built in text editor where you write your article. Instead you write your article in your favorite word processor and save it in the Artemis Pro directory as a text file. The documentation recommends that you use Notepad to write your article to ensure that you get a plain text file. However the program also requires that you manually line break your article at 60 characters or less per line. This is quite a chore when using Notepad.

Once you have created the three article versions and your resource box, the submission process is fully automated. Artemis Pro automatically looks for keywords in your article to determine the category and only submits the article to publishers who accept articles on that subject. First the article is submitted to sites with Munius, which is another product by the same vendor. The good thing about Munius article directories is that many of them will immediately accept and publish the article, and in our testing articles started showing up in search engine results in just 2-3 days. After the internal list of Munius sites is exhausted, the article is submitted to other publishers. During the submission process a running count of successful submissions is shown at the top of the screen. The process takes anywhere from 10 minutes to an hour, depending on the number of sites submitted to and the speed of your internet connection. Since no user interaction is required, you can go and eat dinner while it’s running.

For competitive reasons Artemis Pro does not reveal the list of publishers (article directories, ezines, newsletters, etc). All the vendor will say is that it numbers in the thousands. In our testing the program reported that it submitted to between 400 and 500 sites, depending on the topic of the article. Again, the names of the sites submitted to are not revealed, just the total number.

In addition to using the internal list of publishers you can add your own unlimited number of lists. The only limitation is that the publishers that you add must accept your article via email.

Price $105
Money back guarantee 8 weeks
Demo available No
Number of publishers (web sites, ezines, etc) thousands
Add your own publishers Yes
Select which publishers Automatic based on keywords in the article
History Submitted articles are moved to a subdirectory to avoid being submitted again
Submits unique articles Yes.
Article summary No
Article keywords No
Article category Automatic based on keywords in the article
Write article Use any external word processor and save article as text file
Spellcheck No
User Manual Videos
Software updates Yes. Every time you start the program it checks for updates
System Requirements Windows XP or Windows 2000, an Internet connection, Internet Explorer 5.0 or later and a sound card/speakers to watch and hear the training videos.

Data compiled Oct 10, 2006

Go to the vendor’s home page.

Review – Article Announcer

12 November, 2006 (01:29) | Article Marketing, Reviews | By: Nick Dalton

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Full review coming soon.

 

Price $379
Money back guarantee 90 days
Demo available No
Number of publishers (web sites, ezines, etc) 1372
Add your own publishers  
Posts to membership sites  
Select which publishers  
History  
Submits unique articles No
Article summary  
Article keywords  
Article category  
Write article  
Spellcheck  
User Manual 4 audio CDs, CD ROM Video Tutorials, 2 workbooks, Users Guide
Software updates Yes
System Requirements Windows XP, 2000, 98 & NT compatible

Data compiled Oct 10, 2006

Go to the vendor’s home page.

Review – Article Assistance

12 November, 2006 (01:29) | Article Marketing, Reviews | By: Nick Dalton

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Article Assistance appears to be no longer available as a separate product. It is bundled with Baby Blogging Bonanza, which sells for $67.

 

Price $67
Money back guarantee 30 days
Demo available No
Number of publishers (web sites, ezines, etc) 160

Data compiled Oct 10, 2006

Go to the vendor’s home page.

Review – Article Post Robot

12 November, 2006 (01:28) | Article Marketing, Reviews | By: Nick Dalton

product image

 

Full review coming soon.

 

Price $127
Money back guarantee 30 days
Demo available 7 days
Number of publishers (web sites, ezines, etc) 430
Add your own publishers No. The Article Post Robot development team maintains the list.
Posts to membership sites Yes
Select which publishers Manually select from list
History Shows number of sites posted to for each article
Submits unique articles Yes. Post Random Composited Articles in Directory: Users can select a directory of Article Content (.txt file only) by using button ‘Folder’. Article Post Robot will randomly select Paragraphs from these article content and composite an article to post to the site. For example, if you have 5 article content in the directory, and each of them has 6 paragraphs, then you may have 5*5*5*5*5=3125 composited articles, and you will have unique article on each article site you select to post to. Note that, the article content in the directory should have the same # of paragraphs, and the corresponding paragraph should have the same meaning. Otherwise, the composited article may make no sense.
Article summary Yes
Article keywords Yes
Article category  
Write article Text box in program
Spellcheck  
User Manual PDF
Software updates Yes
System Requirements Windows XP Home Edition or Professional Version, Windows 2000 (SP3);.NET Framework 2.0
Other Need to login each time to Article Post Robot account before submitting. This is to protect the copyright of the software.

Data compiled Oct 10, 2006

Go to the vendor’s home page.

Review – Article Submitter

12 November, 2006 (01:27) | Article Marketing, Reviews | By: Nick Dalton

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You can purchase private label rights for this software. Therfore you will find it under many different names (Article Submitter, My Article Pro, My Article Submitter, Article Money, to name a few) and at different price levels. They all share the same functionality.

 

First you start by filling in your personal information. Only one user and one resource box is allowed, so if you are submitting articles for multiple sites you have to either install Article Submitter in multiple locations, or change the information each time.

Next you write your article by filling in the text boxes for title, article text, summary and keywords.

Then you go to the Websites tab where you select which web sites you want to submit to. There is no information other than the name of the site to help you determine what types of articles each site accepts. The program does not have a feature to update the list of sites and it’s unclear how old this list is. But you can add sites yourself to the list.

After you have selected the sites to submit to you go to the Auto Fill tab and click Start. Article Submitter will now bring up each page in an embedded web browser and attempt to fill out each site’s article submission form as best as it can using the information you have entered in the program. The success rate of how many fields are correctly filled out varies from site to site (and you can fine tune this to some extent in the advanced section on the Websites tab), but you typically have to manually fill out or select a few fields, e.g. article category. You also have to press the submit button manually. There is no history or record of which sites an article was submitted to.

The final tab is called Manual Fill and is basically a web browser with a list of URLs for article submission sites. In a few cases the Fill button will successfully fill out some form fields, but mostly this section is aptly named Manual Fill.

Price $15 – $97
Money back guarantee Typically 30 days
Demo available No
Number of publishers (web sites, ezines, etc) 163. Article Submitter has 138 Auto Fill article directories for you to start posting your articles to. It also has an additional 25 Manual fill articles directory sites as well.
Add your own publishers Yes
Posts to membership sites Yes. All submissions are done manually with form fill help by the program.
Select which publishers Yes
History No
Submits unique articles No
Article summary Yes
Article keywords Yes
Article category No
Write article Fill in a text box in the program
Spellcheck No
User Manual HTML
Software updates No
System Requirements Windows

Data compiled Oct 10, 2006

Go to one vendor’s home page.

Review – Article Pro Software

12 November, 2006 (01:27) | Article Marketing, Reviews | By: Nick Dalton

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Article Pro Software is a re-branded version of Artemis Pro, at a lower price. The program has the same features and benefits; please read the review of Artemis Pro for details.

 

Price $65
Money back guarantee 8 weeks
Demo available No
Number of publishers (web sites, ezines, etc) thousands
Add your own publishers Yes
Select which publishers Automatic based on keywords in the article
History Submitted articles are moved to a subdirectory to avoid being submitted again
Submits unique articles Yes
Article summary No
Article keywords No
Article category Automatic based on keywords in the article
Write article Use any external word processor and save article as text file
Spellcheck No
User Manual Videos
Software updates Yes. Every time you start the program it checks for updates
System Requirements Windows XP or Windows 2000, an Internet connection, Internet Explorer 5.0 or later and a sound card/speakers to watch and hear the training videos.

Data compiled Oct 10, 2006

Go to the vendor’s home page.